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☆ As high-paying jobs become harder to get, more Americans are looking to Uber and Lyft for extra income
▼ + stars: | 2024-05-07 | by ( Jacob Zinkula | Noah Sheidlower | ) www.businessinsider.com time to read: +5 min

Gig work, in particular ride-hailing for companies like Uber and Lyft, is getting more popular. AdvertisementMore and more Americans are taking up gig work for companies like Uber and Lyft — in part because some have fewer options to land high-paying jobs. Additionally, BofA found that people with ride-hailing income earned, on average, more a month than those who did delivery gig work. Vacation rental was the highest-earning gig BofA measured, but this is only accessible to people with a home to rent out. While some young people could value the supplementary income gig work can provide — particularly if they're struggling to pay the bills — others may end up disappointed.

Persons: Uber, —, Lyft, BofA, it's, they've, Kate Bahn, X, Gen, they're Organizations: Service, Bank of America, Bank of America Institute, Bureau of Labor Statistics, Institute for Women's, Research, Atlanta Fed, millennials

☆ Amazon's social commerce strategy: How the company could benefit from a TikTok ban
▼ + stars: | 2024-03-15 | by ( Kate Rooney | ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailAmazon's social commerce strategy: How the company could benefit from a TikTok banAmazon has been beefing up its social media shopping strategy, and some say could benefit from a potential TikTok ban. CNBC's Kate Rooney joins 'Squawk on the Street' with the details.

Persons: CNBC's Kate Rooney Organizations: Amazon

☆ From livestreaming to 'shoppertainment,' Gen Zers lead the way in Singapore's online shopping space
▼ + stars: | 2024-01-15 | by ( Audrey Wan | ) www.cnbc.com time to read: +5 min

Logos of online social media and social networking sites displayed on a smartphone screen on August 01, 2023 in Bath, England. Many social media sites have introduced e-commerce features on their platforms, providing an alternative to popular online shopping sites like Lazada and Shopee. For example, users can purchase directly from TikTok shop or Facebook Marketplace without navigating outside of the application. Creators promoting products can also appeal to Gen Zers' preference for credibility by using livestreaming functions on social media platforms. As Gen Zers are digitally savvy, they rely a lot on social media nano-influencers to guide their purchasing decisions, he said.

Persons: Matt Cardy, Zers, Gen Zers, TikTok, Lawrence Loh, Tracy Loh, Wu Zu, Wu, Loh, millennials, Gen, SMU's Loh, Cristiano Ronaldo, Gen Zs Organizations: Getty, SINGAPORE, Meta, Bain & Company, Research, Social, Facebook, National University of Singapore's, Business, Singapore Management University, SMU, NUS, National University of Singapore Business, CNBC Locations: Bath, England, Singapore, Zers, Southeast Asia

☆ Almost half of US consumers bought something via social media this year, according to a new survey. Here are the big takeaways on who's buying what and where.
▼ + stars: | 2023-11-27 | by ( Marta Biino | ) www.businessinsider.com time to read: +4 min

Almost half of American consumers have bought something on social media this year, a new survey has found, as tech companies push for people to buy and sell products on their platforms. The Influencer Marketing FactoryBeauty products and clothes are the most popular items bought on social mediaOver 25% of the respondents who did buy products on social media said they bought apparel on social media, while 19% purchased beauty products. Over a third of those who bought on social media spent more than $100A total of 35% of those who bought something said they'd spent more than $100. Almost 10% of those who bought something on social media did so weekly. This discovery aspect is a big focus for social platforms.

Persons: Bridget Dolan, Douyin, Patrick Nommensen, TikTok, they'd, Alessandro Bogliari, execs, Instagram Organizations: influencer, Influencer, Factory, Business, YouTube, Intelligence, Facebook Locations: Los Angeles, China

☆ It's TikTok Shop's first Christmas, and shoppers are torn between hot deals and ethics
▼ + stars: | 2023-11-24 | by ( Laya Neelakandan | ) www.cnbc.com time to read: +4 min

TikTok has officially launched its e-commerce service TikTok Shop in the US. The platform introduced TikTok Shop in the U.S. in September as an in-app shopping experience, capitalizing on the #TikTokMadeMeBuyIt trend. Though TikTok Shop previously faced backlash and was forced to shut down in Indonesia, consumers are increasingly trending toward buying off of social media. And 86% of Gen Z shoppers say social media influences their shopping habits, according to an ICSC report. One of those TikTok Shop enthusiasts is 29-year-old Chuck Vaughn, who called the TikTok Shop phenomenon "a gold rush."

Persons: TikTok, Pew Research Center –, Chuck Vaughn, Vaughn, he's, hashtag, Ant Duffin, Duffin Organizations: Nurphoto, Getty, Consumers, Gallup, Pew Research Center, Tennessee, CNBC, Social, U.S . Department of Commerce, Gartner Locations: U.S, Indonesia

☆ 'Shoppable short-form video is on fire': YouTube's head of shopping shares why the platform is betting on shorts to drive social commerce
▼ + stars: | 2023-11-15 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +3 min

Dolan spoke about how the tech giant is thinking about social shopping and why her team is betting on short videos to drive sales over livestreams. "Shoppable short-form video is on fire," Dolan said, speaking on a panel about creators and online shopping . "We had over 150 billion views in 2022 of videos with products tagged — shoppable videos on YouTube. Shopping shorts are growing a lot faster than shorts are growing." "Yes, they love the brand deals, and they love having those relationships, but this is the opposite," Dolan said of affiliate marketing.

Persons: Michelle Miller, Bridget Dolan, Jackie Pimentel, Dolan, It's, What's Organizations: YouTube, Connect, Meta, Business, Coachella, NFL Locations: Asia, Los Angeles

☆ Here are Monday's biggest analyst calls: Apple, Amazon, Oracle, Eli Lilly, Airbnb, Meta, Southwest & more
▼ + stars: | 2023-11-13 | by ( Michael Bloom | ) www.cnbc.com time to read: +7 min

Jefferies initiates PepsiCo as buy Jefferies called PepsiCo a defensive stock. " Jefferies initiates Procter & Gamble as buy Jefferies said in its initiation of the stock that it's a top and bottom line growth leader. Jefferies initiates Colgate-Palmolive as buy Jefferies said it sees a "reinvigorated" brand lineup for Colgate. Citi reiterates Amazon and Meta as buy Citi said it's bullish on the partnership between Amazon and Meta. Citi reiterates Eli Lilly as buy Citi said it's standing by its buy rating on the stock.

Persons: Piper Sandler, Stifel, CrowdStrike, KBW, it's, Bernstein, buybacks, Airbnb, BTIG, Raymond James, Natera, Hewlett Packard, Jefferies, Colgate, Morgan Stanley, Edward Jones, Olin, it's bullish, Truist, Citi, Eli Lilly, Lilly, Melius Organizations: UBS, Barclays, Apple, Piper, Capital Holdings, Guardant, Citi, Hewlett, PepsiCo, Pepsi, Procter, Gamble, G, Constellation Brands, Constellation, Colgate, Palmolive, Mirum Pharmaceuticals, Oracle, North America, Amazon, Social Commerce, ~$

☆ Creators are complaining that the TikTok Shop is turning the app into an ad-filled wasteland
▼ + stars: | 2023-11-11 | by ( Kenneth Niemeyer | ) www.businessinsider.com time to read: +3 min

TikTok creators are complaining about TikTok Shop ads making the app "dystopian." TikTok created the TikTok Shop and an affiliate creator program in early 2023. AdvertisementAdvertisementTikTok creators are starting to complain that the app is showing them more sponsored content, making the space feel "dystopian." In April, TikTok announced the TikTok Shop and an affiliate program for US creators to earn commission from the products that they sell on the app. AdvertisementAdvertisementIt's unclear whether the introduction of the TikTok Shop has created an increase in sponsored content on the site.

Persons: TikTok, Instagram, —, Grace Brassel, AliExpress, Brassel, Taylor, Acord Organizations: Service Locations: China, United States

☆ [WATCH NOW] How to drive growth with seamless omnichannel payments
▼ + stars: | 2023-11-01 | by ( Sponsor Post | Created Insider Studios With Paypal | ) www.businessinsider.com time to read: +8 min

At the recent event, "How Enterprise Merchants Can Leverage Seamless Omnichannel Payments to Drive Growth," experts shared insights on how to maximize customer conversions. Watch now and find out how to embed a seamless omnichannel experience into your customer engagement strategy. Omnichannel payments are vital to merchant growthOmnichannel can only deliver a seamless customer experience with a strong payment infrastructure behind it. Today's customers want a seamless omnichannel experience, and if your business can't offer that, they'll find one that can. Watch the video below to learn how adopting omnichannel payments can help your business drive greater growth.

Persons: Julie Fergerson, Fergerson, they're, Cindy Turner, Adam Kronengold, Vince Camuto, Eddie Bauer, Kronengold, Turner Organizations: Merchant Risk Council, PayPal, National Retail, Retail, Authentic Brands, Insider Studios Locations: National Retail Federation's, PayPal Braintree, Braintree

☆ AI, machine learning, and robotics are making the retail supply chain more efficient and resilient — a welcome shift after several rocky years
▼ + stars: | 2023-10-26 | by ( Nicholas Fearn | ) www.businessinsider.com time to read: +11 min

AdvertisementAdvertisementIncreasing efficiencies in the retail supply chain is necessaryPaul Maguire, the head of retail delivery at the digital consultancy Endava, told Insider that embarking on a digital transformation was critical to better-connected and more resilient retail supply chains. Digital technology will "close gaps in supply-chain visibility" and help retailers "manage future unforeseen surges in product demand," he said. These innovations will "continue to bolster and streamline the retail supply chain as they become even more sophisticated," Maguire said. AdvertisementAdvertisementTo survive, Perry said that the retail supply chain must take steps to become more agile and flexible. ScanditA data-driven tech strategy can also help retailers appeal to sustainability-conscious consumers.

Persons: —, Paul Maguire, Maguire, John Perry, Perry, they'd, Wunderman, Arifi, Naji, Wunderman Thompson, Samuel Mueller, Mueller Organizations: Service, SCALA Consulting, Wunderman Thompson Commerce & Technology, DFS, Wunderman Thompson Commerce, Technology Locations: Ukraine, SCALA, British

☆ Facebook is the top social-media platform for millennials and Gen Z to shop on. Here are 4 other takeaways from a new 26-page report.
▼ + stars: | 2023-10-20 | by ( Marta Biino | Sydney Bradley | ) www.businessinsider.com time to read: +5 min

Facebook is the platform where millennial and Gen-Z consumers are most likely to purchase a product, according to a new survey of US social-media users. "YouTube has been the slow and steady platform in the turmoil that social media has been over the years," Assayag said. For instance, among Gen-Z consumers, Snapchat displaced Facebook as a top five platform for consuming content. However, when it came to posting content, YouTube was replaced with Instagram as the most popular platform among all consumers surveyed. However, only 41% of consumers "somewhat agree" that they would pay for exclusive content from an influencer they follow.

Persons: Pierre, Loïc Assayag, TikTok Traackr, Assayag, They're, TikTok, Instagram, Traackr, influencer Organizations: Facebook, YouTube, Meta, influencers

☆ TikTok's Southeast Asia ambitions to take a major hit with Indonesia ban
▼ + stars: | 2023-09-29 | by ( Sheila Chiang | ) www.cnbc.com time to read: +5 min

Aditya Aji | Afp | Getty ImagesTikTok's Southeast Asian ambitions will take a major hit after Indonesia bans shopping transactions on social media apps, analysts told CNBC. Indonesia has banned e-commerce transactions on social media platforms such as TikTok Shop and Facebook . Even if it can secure a separate license to operate, operating as a standalone app may still be challenging. "Even if it can secure a separate license to operate, operating as a standalone app may still be challenging," said Mittal. New social media rulesOn Saturday, Indonesia's President Joko Widodo called for social media regulations, saying such platforms impact micro-, small- and medium-sized companies and the economy.

Persons: Aditya Aji, Jonathan Woo, Sachin, Sachin Mittal, TikTok, Mittal, Joko Widodo Organizations: Facebook, Afp, Getty, CNBC, Phillip Securities Research, Sachin Mittal DBS Bank, U.S, DBS Bank, BMI, Momentum Works Locations: Bogor, West Java, Indonesia, Jakarta, China, Southeast Asia, U.S, Singapore, Montana, India

☆ Programmatic buying and social commerce are key trends in the advertising space: Dentsu APAC CEO
▼ + stars: | 2023-09-28 | by ( ) www.cnbc.com time to read: 1 min

In this videoShare Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailProgrammatic buying and social commerce are key trends in the advertising space: Dentsu APAC CEODespite global macro headwinds, Rob Gilby of Dentsu continues to see opportunities in APAC, especially in China and India.

Persons: Rob Gilby, Dentsu Locations: APAC, China, India

☆ Stocks making the biggest moves midday: SiriusXM, Cintas, United Natural Foods and more
▼ + stars: | 2023-09-26 | by ( Pia Singh | ) www.cnbc.com time to read: +3 min

A customer uses an ATM at a Wells Fargo Bank in San Bruno, California, on April 14, 2023. Cintas — Shares fell 5.3% after the company reported its 2024 fiscal first-quarter earnings. Cintas raised its full-year guidance but the lower end of its EPS and revenue predictions came in below analysts' estimates. United Natural Foods — Shares sank 27.4% Tuesday after United Natural Foods forecast earnings per share and adjusted EBITDA in the coming year below analysts' estimates, citing profitability headwinds. Shares of Wells Fargo and Goldman Sachs declined 2.2% and 1.5%, respectively, while Morgan Stanley and JPMorgan both lost about 1%.

Persons: Cintas, Pinterest, Goldman Sachs, Jamie Dimon, Morgan Stanley, CNBC's Hakyung Kim, Alex Harring, Brian Evans, Samantha Subin, Yun Li Organizations: Wells Fargo Bank, HSBC, United, Bank of America, JPMorgan, Goldman Sachs — Bank, JPMorgan Chase, Reserve, Wells, Goldman, Liberty Media, Barclays — U.S, Barclays, Federal Trade Commission, Amazon Locations: Wells Fargo, San Bruno , California

☆ Buy this social media platform with upside of more than 20%, HSBC says
▼ + stars: | 2023-09-26 | by ( Alex Harring | ) www.cnbc.com time to read: +2 min

Analyst Mohammed Khallouf initiated coverage of the social media platform with a buy rating and a price target of $32.10. That target indicates that Khallouf thinks shares can rise 23.2% from Monday's close. Overall revenue also rose on an annualized basis in the first half of 2023, which Khallouf said was especially notable given smaller social media platforms struggled in the period. Pinterest's recent agreement to use Amazon for third-party advertisements should also improve monetization for the company, Khallouf noted. Shares rose marginally before the bell on Tuesday following the call.

Persons: Mohammed Khallouf, Khallouf, Bill Ready, Pinterest, — CNBC's Michael Bloom Organizations: HSBC Locations: Monday's

☆ Here are Tuesday's biggest analyst calls: Tesla, Rivian, Apple, Domino's, Levi's, Meta, Micron & more
▼ + stars: | 2023-09-26 | by ( Michael Bloom | ) www.cnbc.com time to read: +6 min

UBS reiterates Levi Strauss as buy UBS said Levi Strauss' earnings will be less bad than feared in early October. Oppenheimer names Domino's a top pick Oppenheimer named Domino's as a top pick and said the downward revision cycle has "bottomed." Bank of America reiterates Meta as buy Bank of America said it's bullish heading into Meta's annual Connect conference event on Wednesday. "Given Meta's increased focus on integrating Al across surfaces, and CEO commentary on AI Agents on prior earnings calls, we believe the event may also include announcements on new AI/ML products." Citi reiterates Micron as buy Citi said its bullish heading into Micron earnings on Wednesday.

Persons: Baird, Levi Strauss, LEVI, Morgan Stanley, Oppenheimer, Domino's, Stifel, it's, Tesla, TSLA, Jefferies, Edwards, Goldman Sachs, Goldman Organizations: UBS, Barclays, Bank of America, Meta, Agents, JPMorgan, Apple, Nike, Citi, Micron, RBC, HSBC, AMC, ~$ Locations: Greater China, China

☆ Seeking nominations for the top social-shopping startups powering the next wave of e-commerce
▼ + stars: | 2023-09-26 | by ( Dan Whateley | Marta Biino | ) www.businessinsider.com time to read: +2 min

Insider is compiling a list of the leading startups boosting social commerce in the US. We want to hear from you on the companies best positioned to help social shopping take off. AdvertisementAdvertisementThe age of social shopping is here. And Pinterest is similarly making social commerce a top focus. What are the companies that are best positioned to help social shopping succeed in the US?

Persons: —, TikTok Organizations: Service, YouTube Locations: Asia

Currently, TikTok spokesperson Laura Perez said more than 200,000 sellers have registered for TikTok Shop. ByteDance, the Beijing company that owns TikTok, already runs a thriving social media marketplace on Douyin, its twin video app for the Chinese market. “No social app has really been able to master e-commerce in the U.S.,” said Jasmine Enberg, a social media analyst at Insider Intelligence. Critics have levied accusations that the social media giant could be a tool for China’s government to surveil Americans. The company said TikTok shop will offer a secure checkout process and that all of its U.S. user data is stored and managed by servers maintained by the software giant Oracle.

Persons: —, TikTok, Laura Perez, TikTok’s, Perez, hasn't, “, ”, Jasmine Enberg, “ TikTok, Enberg, OtterBox Organizations: TikTok, Meta, Intelligence, Insider Intelligence, Amazon, U.S, Oracle Locations: U.S, Beijing, Asia, China

☆ Indonesia to ban goods transactions on social media - deputy minister
▼ + stars: | 2023-09-12 | by ( ) www.reuters.com time to read: +2 min

JAKARTA, Sept 12 (Reuters) - Indonesia is planning to ban goods transactions on social media under new trade regulations, the deputy trade minister told a parliamentary hearing on Tuesday. Ministers have repeatedly said that e-commerce sellers using predatory pricing on social media platforms were threatening offline markets in Southeast Asia's biggest economy. Current trade regulations do not specifically cover direct transactions on social media. "Social media and social commerce cannot be combined," Jerry Sambuaga, deputy minister of trade, told the parliament, using the example of sellers using "live" features on the short video platform TikTok to sell goods. "Revisions to the trade regulations that are currently under way will firmly and explicitly ban this," Sambuaga said.

Persons: Jerry Sambuaga, Sambuaga, TikTok, Indonesia's, Dewi Kurniawati, Stefanno Sulaiman, Alex Richardson Organizations: Reuters, Facebook, Momentum, Google, Temasek Holdings, Bain & Company, Thomson Locations: JAKARTA, Indonesia, Asia's, TikTok

☆ The $128 billion retail media industry is the hottest space in advertising right now — and its growth tear is coming at the expense of Google and TV
▼ + stars: | 2023-09-02 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

US search spend on retail media properties is expected to grow 18.7% this year, while search spend outside retail media is expected to grow just 5%, per Insider Intelligence. Despite offering Shopping Ads and analytics and order management tools, industry analysts usually don't consider Google as a retail media operator. AdvertisementAdvertisementHowever, not all retail media spend is coming at the expense of Google and traditional advertising channels. Forrester's second-quarter marketing CMO pulse survey found that the majority of retail media spend is coming from existing trade and shopper marketing budgets. Retailers are cannibalizing those budgets to fuel growth of their retail media networks, said Nikhil Lai, senior analyst at Forrester.

Persons: —, Alex Brownsell, Bill Fisher, Nikhil Lai, Forrester's Lai Organizations: Google, Walmart, Service, Retail, Intelligence, Kroger, Forrester, Apple, Instacart Locations: Amazon, Wall, Silicon, Instacart

☆ Inside TikTok's pitch to get marketers selling on Shops, and why the biggest brands are wary of investing
▼ + stars: | 2023-07-31 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

US brands are testing TikTok's shopping feature that competes with Amazon. TikTok Shops charges lower fees than Amazon, but it requires too many resources from brands. Many big brands are also investing in loyalty programs that don't connect well with social commerce features, she said. He said that his agency has 25 clients that plan to use TikTok Shop, and half of those brands are already live. WPromote's early results show that running TikTok Shop ads are driving sales, Dweck said, though he did not provide specifics.

Persons: TikTok, it's, Rachel Tipograph, they've, Vic Drabicky, Drabicky, Tipograph, Carly Carlson, PMG, Digital's Drabicky, David Dweck, Dweck Organizations: Amazon

☆ TikTok is offering creators $1,000 cash incentives and other rewards as it looks to bolster its e-commerce program
▼ + stars: | 2023-07-20 | by ( Dan Whateley | Marta Biino | ) www.businessinsider.com time to read: +7 min

TikTok is offering a slew of cash bonuses and rewards to creators that use its new shopping feature. The conversation centered around how to formalize the role of "TikTok Shop creator" as a new category of influencer, akin to a sports or food personality, Jayy said. "I'm thinking about marketing myself as a TikTok Shop creator," she said. In another instance, they were offered $1,000 in cash for generating at least $3,000 in Shop sales via a video. "Most of the people don't have the support or the knowledge to even be these TikTok Shop creators that TikTok wants them to be."

Persons: Sharon Jayy, Jayy, it's, TikTok, influencers, It's, Ross Hawthorne, Nadia Lynn Garcia, Maryam Malik, Lissette, Shayna Farnan, she's, Malik, Lauren Mabra, Mabra, Pinterest, Farnan Organizations: TikTok, Real Quick Media, Meta, Facebook, YouTube, Financial Times, TikTok Shop Locations: Culver City , California, China, London

☆ TikTok is luring creators into its Shop program with office visits, private chat groups, and cold hard cash
▼ + stars: | 2023-07-19 | by ( Dan Whateley | Marta Biino | ) www.businessinsider.com time to read: +7 min

The conversation centered around how to formalize the role of "TikTok Shop creator" as a new category of influencer, akin to a sports or food personality, Jayy said. "I'm thinking about marketing myself as a TikTok Shop creator," she said. In another instance, they were offered $1,000 in cash for generating at least $3,000 in Shop sales via a video. On the right, a screenshot of what a creator sees on the backend when using TikTok Shop as an affiliate. "Most of the people don't have the support or the knowledge to even be these TikTok Shop creators that TikTok wants them to be."

☆ This social media stock can rally 40% as ad spending improves, Evercore ISI says
▼ + stars: | 2023-07-18 | by ( Alex Harring | ) www.cnbc.com time to read: +2 min

Analyst Mark Mahaney upgraded the visual discovery platform to outperform from in line and raised his price target by $11 to $41. Mahaney's new price target implies the stock could rally 40.7% over the next year. The result: "Generating very high double digit EBITDA growth (e.g. He also called current valuation reasonable, at 27 times and 21 times enterprise value-to-EBITDA for 2024 and 2025, respectively. The $41 price target is based on a 30-times EBITDA at $833 million in 2025.

Persons: Mark Mahaney, Bill Ready, Mahaney, — CNBC's Michael Bloom Organizations: Mahaney, Amazon

☆ MLB All-Star Game, baseball cards, are first big test of Fanatics livestream shopping experience
▼ + stars: | 2023-07-10 | by ( Ian Thomas | ) www.cnbc.com time to read: +5 min

(Photo by Justin Berl/Getty Images)Fanatics' first livestream shopping event will feature collectors opening baseball trading card packs on the field during this week's Major League Baseball All-Star Game events in Seattle. The sports platform's new business division, which is called Fanatics Live, is centered around live shopping experiences during which users will be able to buy trading cards and other collectibles on the Fanatics Live app while watching streams of hosts and other collector sellers. "Our intention is to have Fanatics Live be the leader in the live commerce space," Bell said. Livestream shopping, which got its start in China and across Asia, has grown into a $512 billion market, according to Coresight Research. Bell acknowledged the challenges for livestream shopping in the U.S. but said he sees them as an opportunity.

Persons: Justin Berl, Nick Bell, Bell, — Bell, —, Chris Lamontagne, Scott Rogowski, Michael Rubin, – Bell Organizations: Pittsburgh Pirates, Milwaukee Brewers, PNC Park, Major League Baseball, Google, Mobile, Research, eBay, Facebook, QVC, U.S, Meta, CNBC Disruptor Locations: Pittsburgh , Pennsylvania, Seattle, U.S, China, Asia

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